Tracking the right Key Performance Indicators (KPIs) in 2025 is crucial for staying competitive and making informed decisions. With shifting markets and increasing digital transformation, here are the KPIs no business should ignore:
- Customer Lifetime Value (CLV): Measures long-term profitability per customer.
- Customer Acquisition Cost (CAC): Tracks the cost of acquiring a new customer.
- Gross Profit Margin: Evaluates profitability after direct costs.
- Net Promoter Score (NPS): Gauges customer satisfaction and loyalty.
- Employee Productivity Rate: Measures output per team member to assess operational efficiency.
- Cash Flow Forecast: Ensures short-term liquidity planning.
- Digital Engagement Rate: Tracks website, social, and app interaction to measure digital traction.
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