When you’re building a startup, it’s easy to get caught up in vanity metrics—website visitors, social media likes, or pitch deck views. But investors are looking deeper. They want to see data that demonstrates traction, sustainability, and future growth.

Here are the five most important metrics investors look for:

1. Monthly Recurring Revenue (MRR) or Annual Recurring Revenue (ARR): Recurring revenue is gold—it signals stability and predictability.
2. Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV): This ratio shows whether your business model can scale profitably.
3. Burn Rate and Runway: Investors want to know how long you can operate before needing another round.
4. Retention and Churn Rate: Keeping customers is often more important than acquiring them.
5. Market Traction: Real-world proof of demand, such as waitlists, partnerships, or pilot projects.

Looking to pitch to investors with confidence? We help startups model and validate key metrics for success.